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Celeb Dogs of Instagram Cause Endangered Corgi and Dachshund to Skyrocket

Kennel Club and Instadog Owners Remind People about Selecting the Right Dog for Your Lifestyle

  • Queen’s Corgi, on the Kennel Club’s ‘at watch’ list after falling out of fashion, sees 54 percent increase so far this year thanks to Instagram following, and is heading out of danger zone
  • Miniature Smooth-Haired Dachshund up by more than a third (37 percent) in the last five years as Instagram, YouTube and celebs popularise the breed.
  • Nation’s fastest growing dog breed, the French Bulldog, continues astronomical rise in popularity with another 37 percent increase this year and 553 percent rise over five years as it gets Instagram and growing celeb following
  • Kennel Club launches interactive dog map to show dog popularity throughout the UKahead of its Discover Dogs event at ExCeL London on 17 and 18 October.

The dogs that are taking Instagram by storm, and celebrity dog choice, have sparked a huge increase in the popularity of certain dog breeds throughout the country, with some rare breeds even staging a come-back after their profile has received a boost.

New figures released by the Kennel Club show that a number of dog breeds have dramatically increased in popularity in the first half of 2015, since acquiring a canine celebrity ambassador on the social networking platform. Instagram appears to be the latest craze that is influencing dog owners’ buying decisions, after recent years have shown the power of celebrity influence.

The figures have been released ahead of the Kennel Club’s Eukanuba Discover Dogs event on 17 and 18 October at ExCeL London, where people can meet more than 200 dog breeds, including the top dogs of Instagram, to find out more about what the different breeds are like to live with and what kind of person they most suit.

The figures show:

  • The Miniature Smooth Haired Dachshund  has increased by 20 percent in the first half of this year compared to the same period in 2014, making it the fourth fastest growing breed so far this year. The breed has increased by 37 percent in the last five years. This coincides with the rapidly rising popularity of Instagram sensations, Bruno the Miniature Dachshund (who has 30,000 followers since early 2014) and Noodle the Dachshund who already has 10,000 followers, since April 2015. Celebrity Dachshund owners include YouTube sensations Tanya Burr and Jim Chapman and the breed has also been popularised by Steph and Dom Parker on TV’s Gogglebox and the celebrity studded Vitality adverts
  • The Pembroke Welsh Corgi, which is on the Kennel Club’s list of native dog breeds that are ‘At Watch’ because their numbers are so low, has increased in popularity by 54 percent in the first half of 2015, compared to the same period in 2014 – which coincides with almost quarter of a million people following four top dogs on Instagram, including @LaCorgi and in the UK Winnie the Corgi, who has amassed nearly 10,000 followers since February this year. The Pembroke Welsh Corgi is rarely seen nowadays and the added profile supplied by these dogs is a welcome boost to help with its comeback
  • The French Bulldog has risen by another 36 percent, and the breed is popularised on Instagram by Mannie the French Bulldog, with 18,500 followers and un the UK Elle, under the grrlgenius_ Instagram handle, who has 5,000 followers. Lady Gaga’s French Bulldog, Miss Asia Kinney, also has 188,000 instagram followers. The French Bulldog is the most rapidly trending breed in the country, after a string of celebrities including Leonardo Dicaprio and Jessie J have been seen out and about with the breed.

Bruno the Miniature Dachshund, Elle the French Bulldog, Noodle the Dachshund, Winny the Corgi and Mika the Husky, who has almost 70,000 followers, are amongst the Instagram dogs who will be at Discover Dogs for visitors to have their selfie taken with, at the same time as helping people to learn about the breeds and their unique characteristics.

Speaking about the findings, Kennel Club Secretary, Caroline Kisko, said: “We are not only seeing celebrity dog ownership influence dog choice, but are now seeing dogs who are celebrities in their own right through their Instagram fame, leading to huge increases in dog breed popularity.

“People can meet some of the UK’s most popular Instagram dogs at our Discover Dogs event in London next week, and find out more about what these breeds are like to live with and who they would be suitable for. It is important to remember that every breed is different and one of the reasons dogs end up in rescue is because people make rash choices.”

Lindsay Sanders, owner of Instagram sensation, Bruno, said: “We are shocked by how quickly Bruno has acquired a mass following on Instagram, which seems to be growing every day. Whilst we are really pleased that people are loving his photos we also want to make sure that people understand what owning a Dachshund is all about before they make the decision to get a Bruno of their own, which is why we will be chatting to people about the breed at the Discover Dogs event in London.”

Rachel Oates, owner of Instagram dog Winny the Corgi and founder of Instagram page ‘UKDogsofInsta’ said: “People cannot get enough of dogs’ pictures on Instagram. People are hugely influenced by what they see online and it is no surprise that some of the dogs that are most popular on Instagram are impacting on the popularity of dog breeds in real life. This is great news for the Pembroke Welsh Corgi, which is a breed that has long been struggling to get noticed in the UK, but at the same time it is important that people buy the right breed for them, so that the dog has a loving home for life.”

You can see the UK’s most popular breeds throughout the different regions of the UK on the Kennel Club’s interactive dog map at which is available for publication from 12th October.


For further information, interview requests or images, please contact Heidi Ancell-Day on 07825 944843 or 07800 937070.

Notes to Editors

The Kennel Club’s interactive dog map shows the most popular dog breeds and the breeds rising most quickly in popularity in different regions throughout the UK, according to the Kennel Club’s Breed Registration Statistics. To get an embed code for using the map please visit

Data from the Kennel Club’s Breed Registration Statistics of dogs registered with the Kennel Club

UK’s popular and trending dog breeds

Most Popular breeds UK

National trending (2010-14 compared to previous five years)*


Doing well in 2015 (first half of 2015 compared to same period in 2014)**


Labrador Retriever

French Bulldog (554%)

French Bulldog (37%)

Cocker Spaniel

Boston Terrier (196%)

Bulldog (26%)

Springer Spaniel

Smooth Coated Chihuahua (186%)

Hungarian Vizsla (21%)

German Shepherd Dog

Pug (110%)

Miniature Smooth Haired Dachshund (20%)

Staffordshire Bull Terrier

Maltese (90%)

Dobermann (14%)

Cavalier King Charles Spaniel

Hungarian Wire Haired Vizsla (71%)

Boston Terrier (8%)

Golden Retriever

Hungarian Vizsla (45%)

Smooth Coat Chihuahua (7%)

Border Terrier

Long coated Chihuahua (45%)

Maltese (4%)


Miniature Smooth Haired Dachshund (37%)

English Springer Spaniel (3%)

West Highland White Terrier

Bulldog (37%)

Long Coat Chihuahua (2%)

*Breeds with less than 1000 registrations in 2005-09 excluded as they show disproportionately high percentage changes.

** Breeds with less than 500 registrations in the first half of 2014 excluded as they show disproportionately high percentage changes